Makeup Made By a Pro - With YOU in Mind

Created by a makeup artist with almost 20 years of experience–High performing, long lasting products inspired by real women.

Shop Holy Grail Lip Liner Shop Viral(ish) Lip Kits

This is the viral lip liner everyone’s talking about — the perfect cool toned liner loved across social media. Created from Jennifer’s years as a makeup artist, perfected on real clients, and loved by her growing community on Instagram and TikTok.

Key Benefits

Our #1 Best-Selling Holy Grail Lip Liner

Long-wearing, creamy, non-drying formula

Universally flattering color

Pro-tested, easy for every makeup lover

The only cool toned liner of its kind

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Explore the Full Makeup Line

Discover all of Jennifer’s Lip Liners and Lip Kits or mix and match and create your own.

Meet Jennifer Belle

Jennifer Belle is a professional makeup artist turned beauty creator with a passionate following on Instagram and TikTok. After years behind the chair and behind the camera, she launched Jennifer Belle Makeup to bring high-quality, wearable products to beauty lovers everywhere.

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